IN CONVERSATION WITH ELANA
| November 2018
From site visits to sourcing furniture pieces for her next scheme, Elana gives us an insight into the world of an A.LONDON Interior Designer and how she ensures our unique schemes are tailored to each client.
JAR & FERN: TERRARIUM MAKING WORKSHOP
| October 2018
From our series of ‘Styling with Steph’ and peeking inside our Showcase of schemes, you’ll know that bringing the outside in can truly enhance an interior space in a variety of ways. By accentuating our carefully curated colour palettes, like those found in Hamilton Court II and softening the harmonious clashes of glass, marble and brass in our Holland Park Villas scheme, the addition of plants compliments our tailor-made designs, finalising the transition of turning your property into a home. This week, we spent time with Will from Jar & Fern to take part in an exclusive workshop creating our very own terrariums, a garden-in-a-jar.
With an array of projects situated in the city’s most prime spots, it’s important for us as designers to understand the demands of Central London living for the imagined homeowner – the ‘comfort of convenience’. For those lacking the time, or forgetting to water indoor plants, terrariums are a simple solution to effortlessly keep your home green, as these self-nourishing gardens-in-a-jar require little to no maintenance.
Now settled in our new studio at WeWork Marylebone, our designers have been on the lookout for the creative sessions and events provided on our doorstep. Jar & Fern’s workshop took us through an insightful journey on the history of terrariums dating back to the Victorian era and how their place within the home has amplified in recent years. Layer by layer, we created our own and learnt about the functions of the terrarium’s self-built ecosystem making them such a convenient finishing touch to the home.
SPACE SHIFTERS EXHIBITION
| October 2018
We ventured to the Hayward Gallery and explored the most talked about exhibition of the season; Space Shifters. The exhibition unifies installations and sculptures, exploring the relationship between light, perception and space and features pieces from 20 artists, spanning over a period of 50 years.
As we wandered through the curated space we were met with an abundance of materials, all of which portrayed a sense of optical minimalism in their finish and design, including; glass and polished bronze, polyester resins and the most abstract of all, engine oil.
When exploring the gallery, we saw a focus on light, mirror and colour, with pieces from many renowned artists such as Anish Kapoor, Yayoi Kusama and Richard Wilson. Jeppe Hein’s 2007-piece, ‘360° Illusion III’ introduced the show, where two large-scale mirrors intersect and rotate, providing us with an alternating perspective of the space. Next, Polish artist, Alacja Kwade’s steel-framed structure dominated the room and blurred the lines between reality and imagination. Arguably, one of the most iconic pieces at the exhibit was Yayoi Kusama’s ‘Nascissus Garden’. First exhibited in 1966, the piece contains hundreds of reflective, stainless-steel balls, filling and transforming the entirety of the room at the Hayward Gallery.
The use of mixed materials is a trend we have seen dominating the interior world, and one we have incorporated into many of our
award-winning schemes. Take a look at our brand new Dress to Sell project, The Wetherby II, where our interior designers used abstract textures to create sculptural accessories and interesting artwork.
FRIEZE LONDON 2018: THE HIGHLIGHTS
| October 2018
Each autumn, collectors, curators and art loving civilians from across the globe descend to Regent’s Park towards the two tents housing Frieze London and Frieze Masters. Inside the tents this year, a maze of booths contained the best wares from 160 of the world’s leading galleries, showcasing work from emerging and established artists. We were there to be inspired and challenged by the art world’s best, and here we share our highlights from Frieze London 2018.
This year, the 16th edition of Frieze London was centred around feminism. Dedicated to 8 female artists from the 80s and 90s, Social Work was a key theme section challenging the status quo and embracing an activist approach within their art making. The section also highlighted the galleries who supported these artists and helped to make their work part of mainstream culture.
A pioneering platform for interactive installations, Frieze Live championed performance and participation. This year’s theme “Control ~” (“Control Tilde”) saw gossiping opera singers and self-help phone lines bring focus to various social political issues. We particularly enjoyed Julia Scher’s performance, which saw two women dressed in the artist's signature pink security guard uniforms, roaming the fair and interacting with visitors.
Made up of 32 galleries founded since 2014, Focus celebrates new and exciting talent, showcasing the best emerging artist from all over the world. This year’s line-up included a series of ‘Amelia Paintings’ by Penny Goring at Arcadia Missa and an immersive neon-light installation by emerging Hong Kong artist Wong Ping at Edouard Malingue.
To keep the creative cogs in our minds turning, we are constantly immersing ourselves in the world of art and design. Having the opportunity to pay homage to social, political and economic realities whilst celebrating new talent made the 16th edition of Frieze London the best one yet.
Frieze London 2018 ran from 4th to 7th October 2018 at Regent’s Park.
IN CONVERSATION WITH KARIS
| October 2018
Meet our Senior Business Development Manager (BDM), Karis, through an exclusive video interview where she reveals the challenges she faces as a BDM, and what it is she loves about working for A.LONDON.
ESCAPE TO THE CITY: HOLLAND PARK VILLAS
| October 2018
West of London’s centrepiece gardens, lies the secluded village of Holland Park, home to leafy streets, grand Victorian townhouses and celebrity inhabitants. This desirable neighbourhood was once the site of a Jacobean mansion that gave name to the area and it’s charming wooded parkland, complete with a Japanese garden and resident peacocks.
On the Eastern outskirts of Holland Park, set amongst an acre of landscaped grounds, Holland Park Villas is a rare collection of exceptional apartments, setting a new benchmark for quality in the super-prime central London residential development market. Here our designers created a tailor-made scheme to maximise the properties potential, using refined furniture pieces and a sophisticated tonal palette, to mirror the tranquil setting and create a serene space that speaks of understated elegance.
View the full portfolio below.
Our interior design and show home schemes are always designed with artwork in mind, we collaborate with local artists and galleries to deliver a unique personality to each scheme, and one that is perfectly tailored to our clients. Take a look at how powerful artwork can transform a space in one of our newest show home projects, Gloucester Road. When exploring the homeware section of London Fashion Week Festival (LFWF), we came across local artists and husband and wife duo, Katie and Keith from Yourtype Print, who gave us an insight into their independent print brand.
Since the launch of Yourtype Print in 2015, Katie and Keith have produced a large selection of unique and bespoke typographic artwork displayed on heavyweight silk paper, unframed and available in 3 sizes. We asked Katie where Yourtype began and what makes them unique in the market place.
“We began thinking that everyone has at least one story to tell in this way. These bespoke prints are all made to order, and we offer a variety of designs from numbers, letters, words or dates that are all are significant to you. Some customers leave the design entirely to us, others have a specific style or certain colours in mind.
“Our readymade designs are inspired by family life or by our interests and surroundings, we work with modern fonts and colour palettes to create a completely bespoke piece that suits any room within a home.”
To find out more about how we work with artisans to create bespoke artwork pieces, that maximise the potential of your property whilst providing a personalised and tailored element to your scheme, take a look at our newest portfolios and get in touch with our team.
Thanks to Katie from Yourtype Print for spending time with us at this season’s LWFW. If you would like to create your very own bespoke print, visit @yourtypeprint on Instagram.
Here at A.LONDON we are firm believers that plants transform a house into a home. Our designers consider botanicals from the initial stages of design and find they work in harmony with all aspects of a scheme, shown perfectly in our brand new show home, The Wetherby. We were delighted to discover that Patch would be showcasing their ever-growing collection of plant life at this season’s London Fashion Week Festival (LFWF) and couldn’t wait to chat with the team about their personable brand.
We are all too aware of the lack of open-air space that coincides with London living and the importance of injecting the outdoors into our interiors, a belief shared with the founder of Patch, Freddie Blackett. At LFWF, we chatted with Patch representative, Charlotte, who talked us through the origins and future of the brand:
“Freddie wanted to start a company to help Londoners reconnect with nature, but also make it easy. Everything we do is delivered and we get the best quality plants. They are A-grade plants and unlike other brands who usually store their plants in warehouses for weeks, ours come in from Holland and arrive at your door within the space of 24 hours. We are currently only in London, but are looking to expand rapidly.”
The unique selection of plants available at Patch are personified perfectly through quirky names, with plant doctors at hand for every question and query.
“To name just a few, we have Effy the English Ivy, or Big Ken the Kentia Palm. The naming of each plant is about making it more approachable and we feel interesting names makes it easier to talk to people and introduce customers to the world of owning plants.”
We find the addition of plant-life portrays a sense of serenity and tranquillity into a scheme and allows the homeowner to escape the bustle of city life, you can find us bringing the outside in our recent portfolios.
Thank you to Charlotte from Patch who gave us an insight into their brand at this season’s LFWF, we now can’t wait to fill our office space and schemes with their vibrant botanicals. If you would like to see more of Patch, head to their Instagram @patchplants.
LONDON FASHION WEEK FESTIVAL ‘18 | IN CONVERSATION WITH MELANIE PORTER
| September 2018
For the first time since its launch, London Fashion Week Festival ‘18 explored the world of interiors with a specially installed homeware section curated by former Fashion Editor turned Interior Lifestyle Blogger, Erica Davies of ‘The Edited’. Naturally, we were first in on the action and met the makers, designers and store owners handpicked to showcase their work. First up, we chatted with Furniture Maker, Melanie Porter, gaining an insiders insight into her style and craft.
Melanie began her creative practice 10 years ago and is now a fully-fledged design studio using traditional crafts to create handmade furniture and furnishings, bespoke to each client. We asked Melanie to talk us through the process of her unique craft and the interior spaces she envisions her products sitting within.
“Everything I do is handmade and created by myself on a spinning wheel. Working closely with my clients, I mainly create knitted upholstery covers for vintage furniture, I also knit giant throws and hand spun fairy lights for bedroom lighting and decorations.
“The spaces I envision my creations sitting in are very different depending on the product. My pieces tend to sit in two very different settings. The fairy lights are very popular in children’s bedrooms, whereas the upholstered furniture mainly appeals to a more mature clientele.”
Here at A.LONDON we collaborate with local artisans, creating bespoke handcrafted furniture pieces and transforming spaces into a home, unique to our client’s lifestyle and desires. Check out Eaton Park, our newest private client scheme where our Interior Designer, Katie, created the perfect space tailored to all members of the family residing in the home.
Thanks to Melanie for spending time with us at this season’s London Fashion Week Festival, if you would like to see more of Melanie’s
hand-made pieces, head to her Instagram @melporter.
LONDON FASHION WEEK FESTIVAL ‘18 TREND REPORT
| September 2018
It’s that time of year again! London Fashion Week Festival (LFWF) is back and we were sat front row at the catwalk, ready to observe this season’s top trends. The AW18 trend show offered us a unique insight into the world of luxury fashion and seasonal styling. Fashion and interiors work in unison, with key elements trickling from the catwalk into furniture pieces season after season. As we enter into Autumn/Winter 2018, say goodbye to the elaborate fringing and subdued aesthetic of Spring/Summer and make way for vivid, retro-inspired maximalism, which can be seen in the interior scheme of our recent project, Maida Vale.
Let us take you through the top 3 catwalk trends of AW18:
Classic 90s meets 80s grunge in this season’s most nostalgic trend, Check Mates. Tartans, checks and plaids hit the catwalk alongside playful knitwear and cropped tailoring, to create a vibrant and powerful Autumn/Winter look. Take a look at how we transitioned the linear and structured elements of this trend into the bespoke, oversized headboard and geometric pillows in one of our newest projects, The Wetherby.
Prim & Prom
This season, LFWF celebrated the best in British design and showcased pieces from Molly Goddard, Isa Arfen and Mulberry within their effervescent, Prim & Prom trend show. Visualise oversized ruffles, dropped hemlines and whimsical sequins meets 80s accessories and killer heels. We can see elements of this trend in our Hamilton Court show home, where an Art Deco influence is injected alongside a daring colour palette and chevron print furnishings to create a unique and distinctive space.
Luxurious fabrics, bright florals and abstract designs made up the boldest trend of the season, Prints Charming. As winner of the prestigious Queen Elizabeth II Award for British Design, Richard Quinn pioneered this trend, with his maximalist garment designs adorning this seasons catwalk; a work of art, don’t you think? You can find elements of this trend within the handpicked accessories and graphic artwork of our Gloucester Road scheme, used by our designers to bring a space to life.
Keep your eyes peeled over the upcoming AW18 season as we evolve our styles and design schemes to reflect the latest trends in our new and exciting luxury interiors and show homes.
The AW18 London Fashion Week Festival ran from the 20th-23rd of September 2018 at The Store Studios, 180 Strand.
LONDON DESIGN FESTIVAL ‘18 ROUND UP
| September 2018
This week, Autumn’s jam packed creative calendar continued with a true celebration of British design. Now in it’s 16th year, London Design Festival features over 400 events, across 11 design districts, 5 design destinations and 3 design routes. We’ve spent the week immersed in installations, events and exhibitions, and here we share our highlights from the festival.
To kick off design week, we headed to Focus/18 at Design Centre, Chelsea Harbour to take in the latest collaborations and design directions in the showrooms. This year saw a particular focus on colour, with installations, workshops and talks exploring all aspects of colour and how it informs design. We particularly loved Turnell & Gigon's vibrant pop-up Caribbean Suite by Kit Kemp. Kit and her Firmdale team used 90% hand made fabrics to create the scheme, bringing together traditional prints and a modern palette playing homage to skilled makers and artisans.
Next we attended Decorex at Syon Park. The must see UK luxury interior show, Decorex celebrates British heritage and craftsmanship, whilst showcasing the best emerging talents in the industry. It’s a great opportunity for us to see the latest collections, meet the people behind the pieces and source items for our clients. Bethany Gray’s exquisite Lustre Coffee Table was the perfect find for one of our current projects.
To round off the week we attended the V&A to take in the range of displays and installations on show throughout the museum; and celebrate 10 years of the V&A as the official hub of London Design Festival. Designed by Architects Carmody Groarke, the Pentagram Members’ Room gave us a chance to see the city from a different perspective, a memorable highpoint of a truly inspiring week.
London Design Festival ends on 23rd September.
MAISON ET OBJET SEPTEMBER SHOW ‘18
| September 2018
As you’ll know, each year, we journey to design weeks, fairs, and galleries in search of the innovative and imaginative inspiring our
award-winning show home and luxury interior schemes. This year’s Maison & Objet September show was revamped, living up to it’s tag line ‘Bye-Bye routine, Hello Surprise!’ with brands split between maison (home), and objet (object). The show’s “virtuous” theme explored design’s changing needs, highlighting the importance of responsible consumption and championing creativity as a method of future proofing the home environment. Without further ado, we share with you our top maison and objet picks from the show:
The BRABBU Design Forces stand was a rich mix of colour and texture, with inspirations drawn from both the natural and man-made wonders of the word. The impressive space included a living room, dining room and reading corner, which showcased new pieces including the Eruption Fireplace and Colosseum Console.
DAMOON showcased their elegant tableware created by Korean craft masters. Each piece was an individual artwork, made by hand, using only the best materials. We particularly loved the New Moon dinnerware set, a perfectly sophisticated accompaniment to the dining table in one of our upcoming schemes.
STEPH'S STYLING SESSIONS: THE ACCESSORIES EDIT
| September 2018
When it comes to creating stand out show homes, perfection really is in the detail. Our in-house Stylist, Steph, is back to share her top 3 tips on how to transform a space with perfectly styled accessories.
1. It’s All About You
"Accessories are a great way to add personality to a scheme. When it comes to styling, I always imagine the homeowner, envisage their lifestyle, and carefully select objects which embody their character. When choosing accessories, remember that your home is a reflection of you, fill it with objects that represent your passions. If, for example, you love fashion, incorporate some beautiful coffee table books by your favourite designers in colours that compliment the scheme."
2. Mix it Up
"Great styling should appear effortless. The aim is to curate a collection of objects which please the eye without looking contrived. Accessories add contrast and subtly bring a scheme together, so with a colour palette in mind, gather together an interesting mix of items which work both together, and within the space."
3. Be Bold
"Without making a scheme feel cluttered or twee, it’s important to layer objects of varying sizes and textures to add depth and interest to each room. Don’t be afraid of oversized ornaments and stand out sculptures, larger pieces are a great way to create a focus within a room."
Read more about how our Show Homes service can maximise interest in your property here.
FRIDA KAHLO: MAKING HER SELF UP EXHIBITION
| August 2018
Here at our A.LONDON headquarters, we will remember summer 2018 for World Cup near misses, unwavering good weather, and the return of Frida-mania. The V&A exhibition, Frida Kahlo: Making Her Self Up, tells the compelling story of an artist, activist, and icon, with a fresh perspective through a collection of over 200 intimate personal belongings, all displayed for the first time alongside her work. Locked away in The Blue House after Kahlo’s death in 1954 by her husband, the celebrated muralist, Diego Rivera; these artefacts remained unseen for 50 years and have never before been exhibited outside of Mexico.
More than any other artist, Kahlo’s carefully fashioned identity was as much of an expression as her vibrant paintings. From the beautifully decorated medical corsets and Kahlo’s infamous costumes, to the personal photographs and letters, and her favourite red lipstick. Each item gives a new understanding of Kahlo's tragedy, suffering and strength, casting a renewed light, which fully illuminates the power of her vivid work.
This unmissable exhibition is so much more than a style retrospective, offering visitors a chance to shelter from the sun, and instead bask in the colourful life and work of one of the 20th century’s most recognised and significant artists. We're always delving into the lifestyles, needs, and desires of those that inspire us, and those we design our luxury tailor-made schemes for, and this exhibition most definitely gave us a fresh insight into Kahlo's eventful life.
The Frida Kahlo: Making Her Self Up exhibition runs until 4th November 2018 at the V&A.
HAMILTON COURT: A TALE OF TWO PENTHOUSES
| August 2018
Follow the canal west of Regents Park, soak up the charm of Little Venice and wonder the peaceful tree-lined boulevards of Maida Vale. Birthplace of the Beatles Abbey Road Album and home to the BBC Maida Vale Studios, the area has long been prominent in popular culture. It’s here in this leafy pocket of the city that you’ll find Hamilton Court, atop this 1930s building, two penthouses look out over the nearby London landmarks.
Our designers drew inspiration from the surrounding area and the Art Deco architecture of the building to create two individual spaces, each with their own aesthetic. In the first penthouse, deep tones, plush textures and metallic accents combine to create a sense of sophisticated opulence, boasting the apartments full potential. In the second penthouse, the playful use of colour, coupled with sumptuous fabrics and artwork creates an air of luxury that mirrors the value of the building. Both schemes evoke a strong sense of their surroundings, perfectly capturing the personality of the place.
Taking the client and property into consideration, we dress, style and source bespoke pieces to form a tailor-made scheme that can be rented on a rolling month basis. Collaborating with A.LONDON will maximise interest in your property whilst minimising its time on the market. If you would like to chat to us about your property, contact us here.
View the full portfolios below.
AMARA INTERIOR BLOG AWARDS '18
| August 2018
We’re delighted to announce that our very own A.LONDON blog, The Journal, has been nominated for Best Interior Lifestyle Blog of the Amara Interior Blog Awards!
Now in it’s fifth year, the prestigious Amara Interior Blog Awards honours the leading blogs in the interior design industry, championing the best and most respected in international interior blogging.
Our blog serves as another creative outlet in addition to our services and allows us to share with you, our readers, what drives and inspires us. Through this blog we are able to introduce you to the talent behind the brand, showcasing the community of interior designers that create our multi-international award-winning A.LONDON schemes and revealing the thought process behind each innovative project.
As interior designers, our key focus throughout each scheme we produce is to portray the personality of the imagined homeowners, responding to their needs, desires and lifestyle. From fashion and art exhibitions to flower shows and workshops, we find influence everywhere, and we love documenting that process through The Journal.
We would be thrilled for The Journal to win Best Interior Lifestyle Blog at the Amara Interior Blog Awards (#IBA18) this year and await to hear how we have done when results are revealed on the 26th September.
In the meantime, we look forward to bringing you more interior lifestyle content through The Journal and producing more of our luxurious tailor-made schemes.
FRIEZE SCULPTURE 2018
| July 2018
Our recent move to Marylebone seemed like the perfect excuse to explore the neighborhood. A short walk from our new studio, Regent’s Park provides the perfect place to enjoy a lunch time picnic or a summer stroll, and of course the return of the summer Frieze Sculpture!
Transforming the English Gardens into an expansive outdoor gallery. The 3-month pop-up event brings together 25 artists from five continents, displaying inventive and contemporary sculpture, exploring multiple concepts, spanning political and architectural ideas, animal forms and material experimentation.
Highlights include Richard Wood’s fairytale-like Holiday Home, a 14-metre-high Needle Woman Tower by South Korean artist Kimsooja and Tracey Emin’s charming and poignant, A Moment Without You. Frieze Sculpture is a great way to prepare for the upcoming Frieze Masters and Frieze London, before the renowned art fairs open in October.
Frieze Sculpture runs until 7th October 2018 at Regent’s Park.
IN CONVERSATION WITH REBECCA
| July 2018
From her style as a designer and an exclusive insight into the current projects she's been working on, get to know our newest addition to the A.LONDON team, Interior Designer, Rebecca.
STEPH'S STYLING SESSIONS: THE FLOWER EDIT
| June 2018
Flowers really are powerful. Inspired by our recent visit to the RHS Chelsea Flower Show, our in-house Stylist, Steph shares how she uses bold blooms to compliment and elevate our A.LONDON Dress-to-Sell schemes. Steph reveals her top tips on how to bring the outdoors in, instantly enhancing an interior space with a well chosen and perfectly styled floral arrangement.
Where do you find your inspiration?
My favourite place to source flowers is New Covent Garden Flower Market, it’s the best place for quality and variety, but before heading to the flower market, I always have a clear vision of the look I’m trying to create for each scheme. I am inspired by everything around me. I love looking through magazines, Pinterest and Instagram but I’m often inspired by the overall colour palette and location of the scheme. As well as this, visiting shows like the RHS Chelsea Flower Show allows me to pick up on the latest trends and incorporate them into our schemes (you may spot some Lupins from us this year!).
What are your favourite flowers for summer?
Hydrangeas are a summer classic, their architectural shape makes a bold impact and they photograph extremely well. However, I also love peonies as they have the most beautiful scent as well as having that gentle feminine touch.
What are your 3 top tips for enhancing a scheme through styling with flowers?
1. Less is More
"Less is always more, so if in doubt keep it simple. Use a generous bunch of a single type of flower to create the perfect statement."
"The right flowers can truly bring together a scheme by softening the look and adding just the right pop of colour, so it’s important to match the flowers and styling to the mood of the space."
3. Practice and Have Fun With it!
"Styling is all about making the usual look unusual, drawing the onlooker in and creating a story. To develop your stylist’s eye, play around with styling a floral display when next laying your table for dinner with friends."
Read more about how our Dress to Sell service can help you obtain maximum desirability and return on your property today.
| June 2018
Eaton Park is a grand, £6 million development by the Halebourne Group, situated on a prestigious private estate in the heart of Cobham, Surrey and home to our newest private client scheme.
Our key focus throughout this project was to portray the vibrant personalities of the homeowners whilst providing a sense of escapism and tranquillity through our unique designs. We injected a mixture of trends, from oriental to contemporary, to create a playful and eclectic environment within the home. We showcased our client's love for the outdoors through the powerful plant-life and striking colour palettes, whilst bespoke furniture, distinctive accessories and commissioned artwork ensured the scheme that was tailored specifically for the client and their needs.
View the full portfolio below.