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The Journal


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The Journal


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3 Top Tips to Creating a Stand Out Show Home


3 Top Tips to Creating a Stand Out Show Home


 

OUR TOP 3 TIPS TO CREATING A STAND OUT SHOW HOME
| May 2018

We are renowned for creating award-winning bespoke interiors and show homes for the prime and super-prime market. Predominantly dressing properties in London and Surrey, we pride ourselves on our ability to deliver exquisite and transparent design which maximises desirability and return on your property investment.

We often get asked about our successes. A leading success was our Soho 13 scheme, the dress for sale scheme was provided on a rental basis to Barratt London and sold for £4m by CBRE on the day it was launched to the market with our bespoke furniture. Another success was our Netherhall Gardens scheme situated in Hampstead. After our designers dressed the £3m property, the apartment was successfully let following just 3 viewings.
 

What is the secret formula for show home success? We share our top 3 tips for creating a stand out show home:

1. Inspire your Desire
Before selecting the fabrics, commissioning furniture and curating artwork, we start by getting to know the local area, history and demographic we’re looking to appeal to. We take inspiration from the world’s most notable design shows such as Milan Design Week, IMM Cologne and Maison et Objet.  

2. Light the Way
Each space needs to be carefully considered, what atmosphere are you trying to create? Lighting sets the mood of a space whereas perfectly styled accessories can compliment or contrast, soften or add texture, creating a sense of homely intimacy.

3. Stand Out
Bespoke furniture pieces and bold artwork adds a truly unique and personal touch to a scheme. The juxtaposition of standout items against other less ornate gives your space enhanced impact and exudes luxury.
 

View our showcase of show home schemes here, and get in touch with our team to maximise desireability and return on your property investment today.

 

 
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London Craft Week 2018


London Craft Week 2018


 

LONDON CRAFT WEEK 2018
| May 2018

Now in its fourth year, London Craft Week is an annual festival celebrating London’s craftswomen, craftsmen and makers with a wide range of events, talks, workshops and demonstrations across the city.  Always on the search for local suppliers and one off pieces for our latest schemes, we attended to gain a rare and fascinating insight into the London craft scene. Here we share a couple of our favourite events from the week.

Slipper Embroidery by Hand & Lock at Edward Green
Hand & Lock are London’s premier embroidery house, providing embellishment services to the Royal Family, Savile Row and A.LONDON. They teamed up with Northampton shoemaker Edward Green, who hosted a demonstration at their Jermyn Street store. We watched in awe as an expert Hand & Lock embroiderer worked on a pair of Edward Green customisable slippers to create something truly elegant and unique.

Robert Kime in conversation with Jeremy Langmead: Why Antique Furniture is the Future
Robert Kime is a master of quirky antique pieces and vintage textiles. At his enchanting London showroom he hosted a day long demonstration, with a team of highly skilled upholsterers painstakingly restoring an antique bench using traditional upholstery techniques. The demonstration was followed by a drinks reception and an insightful talk on the importance of sustainability and ethically sourced furniture. At A.LONDON we understand how antiques can play an important part in this and we are constantly searching for those remarkable pieces that have a story to tell.
 

London Craft Week was held from 9th to 13th May 2018 in various spots across London.

 

 

 

 
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Milan Design Week Trend Report


Milan Design Week Trend Report


 

SALONE DEL MOBILE: MILAN DESIGN WEEK 2018 TREND REPORT
| April 2018

We are fresh off the plane from Milan, following a week packed with events, exhibitions and presentations at the design world’s largest showcase. Following this, we wanted to share our round-up of the trends from Milan Design Week 2018:

Maximalism
After seasons of Scandi inspired minimalism, 2018 continues to be the year of more. Designers like Seletti, Kartell and Missoni Home flew the flag for this new more-is-more approach, showcasing vibrant colours against clashing retro, graphic and oriental inspired prints. Whilst Icon’s Design Milan and Morelato echoed the mood with their use of pattern in furniture pieces and surface finishes. 

Rattan, Weave and All Things Green
Throughout Milan, designers continued to blur the traditional lines between inside and out, using rattan chairs, woven baskets and greenery to create tranquil, organic spaces. Vincent Shepard showcased furniture suitable for use both indoors and out, whilst Sitap, featured organic woven rugs at their impressive jungle themed stand.

Colour Blocking
Many designers echoed the colour palettes seen on the catwalks at Milan Fashion Week 2018, colour blocking deep pastels and jewel tones with pops of primary colour. India Mahdavi’s exhibition at Nilufar fully embodied this trend whilst Midj and Arper showcased a fresh and modern way to use colour. 

 
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Milan Design Week Guide


Milan Design Week Guide


 

SALONE DEL MOBILE: MILAN DESIGN WEEK 2018 GUIDE
| April 2018
 

As one of the most important dates in the design calendar, we are venturing to Milan Design Week to see first hand the new trends of the season and top suppliers, as well as gathering some fresh inspiration for our upcoming interior design and show home schemes. Every year this vast exhibition brings together thousands of exhibitors from all over the world, from Salone del Mobile at Rho showgrounds to Fuori Salone in the Isola Design District, there are endless exhibitions and installations across the city. 

With so much to see, here are our top design picks and hotspots for the event in our very own Milan Design Week 2018 guide!

You can also follow Milan Design Week through our eyes on Instagram Stories & Twitter:

Milan Design Week runs from the 17th - 22nd April 2018 throughout the city.

 
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Picasso


Picasso


 

PICASSO 1932 EXHIBITION   
| April 2018
 

‘The work that one does is a way of keeping a diary’ - Pablo Picasso.
 

We headed to Tate Modern to experience Picasso's creative journey throughout 1932, the period he called his ‘year of wonders’. The exhibition traced the artist's personal and professional life month by month via more than 100 paintings, sculptures and sketches. With our creative studio located in London, our team take every opportunity to visit the latest exhibitions and design events to keep their creative mindset flowing, stay cultured and gain inspiration. Many of our schemes are inspired by artists, such as Chancery Quarters where fragments of the scheme were inspired by the bold and punchy artwork of Russian painter, Kandinsky.

Here at A.LONDON our designers use bespoke artwork to translate our clients visions and compliment our tailor-made luxury interiors and show homes. We work with local artists and galleries to commission original pieces that perfectly capture the mood of each scheme we produce.
 

The 'Picasso 1932' exhibition runs until 9th September 2018 at Tate Modern, Bankside.

 

 

 
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SS18 Lookbook


SS18 Lookbook


 

SS18 LOOKBOOK   
| March 2018

Our latest SS18 Lookbook has been reimagined for 2018. This large format publication is a hand-picked selection of our favourite project images accompanied by lifestyle shots revealing the thought process behind each of these schemes all collated into a lookbook, the perfect addition to your coffee table.
 

To request our SS18 Lookbook, contact interiors@a-ldn.com.

 
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London Fashion Weekend Festival


London Fashion Weekend Festival


 

LONDON FASHION WEEK FESTIVAL SS18   
| February 2018
 

We attended London Fashion Week Festival to gain inspiration and insight into the fashion world through talks with industry experts such as Daphne Guinness and runway shows covering the key SS18 trends and the latest collection from Jamie Wei Huang.    

Décor and couture have long been linked as Interior Designers are often influenced by the runway. When our designers put together their schemes, they incorporate the latest trends, like we have with earthy tones and organic colour ways in our West Village scheme. 
 

SS18 Catwalk Trends:

Vintage Vacation
Picture the endless promise of summer travel, vintage sunglasses, oversized sun hats, straw bags and tropical prints. If it looks like a market find from Puglia or Corsica, you’ve nailed it.

New Wave
Think Cuba nights meets circus glamour, this look is all about graphic patterns, inflated sleeves, slashes of black, white, red and strong tailoring.

Cyber Sports
This new take on sportswear is all about layering, blending metallics with sheer, lightweight nylon in neon shades.The more eye-catching, the better. 
 

The SS18 London Fashion Weekend Festival runs until 16th - 20th February 2018 at The Store Studios, 180 Strand.

 
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5 Minutes with Harriet


5 Minutes with Harriet


 

5 MINUTES WITH HARRIET  
| February 2018


Design Assistant Harriet tells us what she loves about designing with A.LONDON and more.

 
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West Village


West Village


 

WEST VILLAGE  
| January 2018


West Village is a unique new development set in the heart of Notting Hill, one of London’s most iconic, vibrant and desirable neighbourhoods. Our client, a boutique residential developer wanted to make this £5.3 million townhouse stand out with a particular emphasis on adding value through design and attention to detail.  

For this project we were inspired by the imagined homeowner. A creative individual with a carefully curated collection of objects and artwork, both old and new, acquired on their travels or perhaps from the independent boutiques and stalls that line the streets from Portobello Road right up to Notting Hill Gate. We used bespoke upholstery, bold artwork and styled unique accessories to inject a strong sense of creative energy to create a property that perfectly suits the inhabitant's character.

View the full portfolio below.

 
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Chancery Quarters


Chancery Quarters


 

CHANCERY QUARTERS   
December 2017
 

The penthouse at Chancery Quarters is part of a luxury boutique development, located at the heart of London’s history legal district, just a short walk from the culture of Covent Garden. For this project our A.LONDON designers were inspired by the view from the impressive roof terrace and the concept of bringing the outdoors in. In the reception room, vibrant colour, abstract artwork and geometric patterns lift the space and reflect the skyline. Whilst in the bedrooms subtle earthy tones, organic textures and tribal African artwork compliment the unique architectural angles of the apartment and give naturalistic atmosphere to the scheme. 

View the full portfolio below.

 
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Norwood Charity Cycle


Norwood Charity Cycle


 

NORWOOD CHARITY CYCLE   
| October 2017
 

A few key members of the A.LONDON team: Alec Watt, Polly Burdell and Karis Samuelson ventured to Israel for Norwood where they been took part in a 712km charity cycling trip from Metulah in the north to it’s most southern tip; Eilat.

Over 5 days of fast paced cycling our team climbed Mount Nimrod, the Golan Heights and rode alongside the Dead Sea before heading inland into the Negev.

Norwood is one of the largest charities in the UK supporting vulnerable children and their families, children with special educational needs and people with learning disabilities. 

 
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Netherhall Gardens


Netherhall Gardens


 

NETHERHALL GARDENS  
| October 2017
 

Hampstead has long been considered London’s Hilltop Jewel. Situated amongst it’s vast grassland, ancient forest and endless literary history is Netherhall Gardens. The development comprises of a carefully restored period property and a sensitively designed new build, both working together to conserve and enhance the character of the local area. 

In the reception rooms we used sumptuous fabrics, blue hues and light furniture, with accents of brass and marble to a create a luxurious and contemporary living space that compliments and enhances the architectural design of the property. 

In the bedrooms, tactile fabrics and bespoke artwork create warmth and texture, the use of colour continues, creating a serene space that flows perfectly with the rest of the property.

View the full portfolio below.

 
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Burberry Here We Are


Burberry Here We Are


 

BURBERRY 'HERE WE ARE' EXHIBITION   
| September 2017
 

Our A.LONDON designers draw inspiration for their designs from all corners of the creative industry, most notably the fashion world. They were lucky enough to visit Burberry's major photographic exhibition entitled 'Here We Are' which coincided with the release of their September 2017 collection.

Showcased in Old Sessions House, the exhibition was curated by the brand’s Chief Creative and CEO, Christopher Bailey, along with Lucy Kamara Moore, and Alasdair McLellan. Each selected photograph reveals the ways in which we live, dream, celebrate, challenge and work whether individually or collectively. As a whole, the exhibition reminded our designers about how the brand remains relatable to us all in one way or another through the varied selection of photographs displayed.

 

'Here We Are' runs from 18th September to 1st October 2017 at Old Sessions House, Clerkenwell.

 
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Ashchurch Villas


Ashchurch Villas


 

ASHCHURCH VILLAS   
September 2017

A contemporary West London home located moments away from our award-wining Ravenscourt Park scheme. In the living room we used autumnal tones and an eclectic mix of textures, artwork and the finest fabrics to create a space which is both inspirational and functional, the perfect place for our client and their young family to relax and flourish in. 

The bedrooms capture a sense of the personality of each family member. The children’s bedrooms are fun and interactive, while the use of colour and pattern creates a sense of playful nostalgia. In the other bedrooms we used luxurious fabrics in sophisticated tones to create a fresh and tranquil retreat, a calm haven for our clients to rest their heads at the end of a busy day. 

View the full portfolio below.