THE ART OF QUIET LUXURY: 36 & 37 HERTFORD STREET RESIDENCES_
PROJECTS | July 2025
We’re delighted to unveil our latest project at 36 & 37 Hertford Street Residences, an exceptional boutique development in the heart of Mayfair.
This rare gem is a tribute to the area’s rich architectural heritage, reimagined through the lens of contemporary refinement. Designed as the ideal pied-à-terre, it embodies our signature approach: understated luxury, layered storytelling, and meticulous craftsmanship.
A heritage-led development of just 16 impeccably crafted lateral apartments, it presents a unique opportunity to own one of Mayfair’s last remaining freehold sites. Set on historic Hertford Street, one of London’s most prestigious addresses, the residences have been brought to life by development manager CIT Group, with investment partners Bain Capital and Orka Investments.
For us, it’s a project that perfectly encapsulates our commitment to timeless design, rooted in place and purpose…
“…a space that whispers luxury...”
A Reflection of Mayfair Charm
Mayfair has a distinct charm: quiet, confident, and textured. We wanted the interiors to reflect that character without being overt. Velvet accents, especially in the seating and cushions, gently reference the nearby members clubs, while a soft, tonal palette creates a sanctuary above the hum of the city.
The layout inspired a residential concept with the soul of a boutique hotel suite. Our goal was to strike a balance between polished sophistication and personal warmth, a space that feels effortlessly lived-in and inviting.
“For me, this project was all about respecting the character of the building while creating a home that feels genuinely liveable today. We didn’t just want to mix old and new for the sake of it - it was about making sure every detail had a purpose and helped the space feel warm, balanced, and welcoming.
What sets the spaces apart is the way they flow. We used sculptural lighting to introduce a sense of movement and freshness, which plays beautifully against the original features like the high ceilings and fireplaces. Each space has its own story - combining the classic charm of Mayfair with a more relaxed, international style that feels right for how our desired clientele live now.”
Edward Bishop
Interior Designer
Sculptural Serenity
Among our favourite features is the principal suite’s headboard, sculptural and inviting, with its combination of soft linen and velvet trim creating a bold, elegant silhouette.
Antique wall sconces in the living room, hand-pressed into form, bring history into the present, illuminating the space with character. Art plays a quiet but powerful role. We sought pieces that felt collected over time, not curated for effect. One piece, in particular, stands out, a framed page from the British Library, a subtle tribute to the cultural richness of London.
Our Craft, Our Collaborators
Craftsmanship is at the heart of everything we do. We worked with a select group of British and European artisans who share our commitment to authenticity and excellence. From the bespoke velvet sofa inspired by traditional roll-arm silhouettes, to the headboards made by a B-Corp upholsterer, each detail reflects our design values.
The dining pendants, with handmade ceramic shades and antique brass fittings, recall classic creamware, grounding the space with an air of rustic refinement. We styled the home with accessories from Kempton Market, ceramic bowls, vintage candlesticks, hand-framed artwork, all thoughtfully chosen to echo the spirit of the area.
“A.LONDON are delighted to have curated a Show Residence at 36 & 37 Hertford Street in Mayfair, a very exciting opportunity for our studio, due to the area's rich history, prestigious reputation, and timeless elegance.
Designing a space in this iconic location offers a chance to create interiors that reflect the heritage of Mayfair and the lifestyle of today’s high-net-worth residents. The street’s close proximity to Hyde Park, high-end boutiques, and renowned private clubs further uplifts the project, promising not just a beautiful design but an address that epitomises London prestige.”
Rachel Clark
Director
Bringing Our Story Beyond the Project
This project marks a significant moment for us. Not only as the first interior design studio to complete and launch a scheme at 36 & 37 Hertford Street Residences, but also as a trusted creative partner to CIT and their investment collaborators.
Our shared vision centred on crafting a space that respects heritage, while embracing modern elegance. Working closely with CIT Group, we were given the freedom to shape a design narrative that is both refined and authentic. It’s this alignment of values: attention to detail, an uncompromising approach to quality, and a deep understanding of today’s luxury buyer, that made the partnership such a success.
For those seeking a design partner who brings not just creativity but clarity, reliability, and a true sense of collaboration, we’re here to help. We don’t just create beautiful homes, we build lasting relationships and deliver work that stands the test of time.
“We are proud to unveil the first apartment at 36 & 37 Hertford Street Residences, an exceptional home by international design studio A.LONDON.
This residence perfectly captures the essence of Mayfair, where world-class design meets historic legacy. The result is a timeless apartment that honours the site’s rich heritage while offering a refined take on modern Mayfair living - one of the last opportunities of its kind.”
Chris Richmond, Head of Residential, CIT
Director
To book an appointment with the studio or to discover more about the process behind our Interior Design services, contact a member of our team.